Navigating Cultural Relevance in Modern Marketing - Marissa Solis - Cultural Fluency Makers - Episode # 004
This week's episode of Cultural Fluency Makers features Marissa Solis, the Senior Vice President of Global Brand and Consumer Marketing at the National Football League (NFL).
Marissa discusses how changing demographics in America require marketers to focus on inclusive and personalized marketing strategies. She emphasizes the importance of understanding diverse consumer segments and creating personalized connections.
Marissa outlines challenges such as data privacy and the necessity to balance technology with human-centric storytelling. She shares insights on cultural relevance, noting that brands should strive to stay afloat in the cultural current rather than claim to create culture. Marissa also provides advice for young professionals on the importance of being problem solvers and staying true to one's authentic self.
Takeaways:
- Emphasize Inclusive Marketing: Connect with diverse audiences in unique and meaningful ways.
- Focus on Relationship Building: Prioritize personalized engagement to develop deep connections with consumers.
- Utilize and Understand Data: Gather and analyze data to create compelling narratives through human-centric storytelling.
- Stay Culturally Relevant: Engage with current conversations and adapt quickly to maintain visibility.
- Solve Problems for Key Stakeholders: Identify key influencers and address their challenges to position yourself as a valuable partner.
- Maintain Authenticity: Stay true to your values to build a network of genuine supporters.
- Balance Technology with Human Connection: Use technology alongside personal storytelling to engage consumers meaningfully.
Quote of the Show:
- “Inclusion is everything, as a marketer you have to connect at a very personal level with your audience and you have to know who they are and engage with them in a unique way.”
Links:
- LinkedIn: https://www.linkedin.com/in/marissa-solis-2566a3b/
- Website: https://www.nfl.com/
Ways to Tune In:
- Spotify: https://open.spotify.com/show/6zWYQ3jHAH2t7Fp1IGKnex
- Apple Podcasts: https://podcastsconnect.apple.com/my-podcasts/show/cultural-fluency-makers-unlocking-business-growth-through-cultural-intelligence/19aa6ec3-7bd8-47d2-92f3-dd77a6296383/episodes
- Amazon Music: https://music.amazon.com/podcasts/1940eb19-acfb-45c1-bd1e-a4620ca9256e
- Podchaser: https://www.podchaser.com/podcasts/cultural-fluency-makers-unlock-5790367
- Transistor: https://culturalfluencymakers.com/
Creators and Guests
