From Data to Meaning: The Art and Science of Insight at HP | Lance Hill
Lance Hill, Global Head of Insights, Analytics, and Measurement at HP, discusses the intersection of culture, data, and the future of work. Lance explores how the cultural meaning of “work” has transformed over the past few years, and why only 20% of workers today report a healthy relationship with it. He shares how HP’s insights team studies the evolving “work relationship” and uses those learnings to build trust, design meaningful technology, and foster a culture where data empowers creativity. From the role of AI in uncovering deeper motivations to redefining what it means to be culturally fluent, Lance makes a powerful case for blending art and science in every business decision.
Takeaways:
- Understand the culture of work, not just your customers. Every organization—and every role within it—has its own microculture. Understanding those dynamics leads to more authentic insights and stronger trust.
- Shift from selling to educating. Brands that focus on teaching and inspiring, rather than purely selling, build deeper and longer-lasting relationships.
- Look beyond surface data. The first answer is rarely the real insight. Ask what motivates a behavior, not just what drives it.
- Use AI for context, not shortcuts. AI can uncover the deeper “why” behind data, but it works best as a partner to human curiosity—not a replacement.
- Earn cultural relevance by contributing to culture. Don’t just buy your way into a community; create real value within it through shared understanding and participation.
- Make insights actionable by knowing the business rhythm. Timing and empathy for decision-makers are as important as the data itself.
Balance art and science. Data informs decisions, but storytelling and creativity ensure those insights are remembered, trusted, and acted upon.
Quote of the Show:
- “True creativity in insights isn’t the presentation, it’s what happens after, when you help the organization act on it.”
Links:
- LinkedIn: https://www.linkedin.com/in/lance-h-9631a77/
- Website: https://www.hp.com/us-en/home.html
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