Beyond Likes and Shares: Real Global Connection with Carlos Madrazo
This episode features Carlos Madrazo, a dynamic leader celebrated for his passion for creating value, a keen eye for opportunity, and an unwavering commitment to a bold vision. His background includes leading Investor Relations and corporate planning for multi‑billion‑dollar companies such as Panera Brands and Grupo Televisa, driving cross‑border M&A at Chase Manhattan Bank, and launching the groundbreaking Univision‑Televisa joint venture.
Carlos now channels this extensive experience into his role as Country Manager USA for Grupo Jumex. He is currently spearheading the major Mexican beverage company's ambitious expansion into the United States, a complex task that involves building a powerhouse team from the ground up. This crucial initiative is focused on unlocking new opportunities and navigating one of the world's most competitive markets. In the discussion, Madrazo shares his insights on this journey, focusing on how Jumex is leveraging brand, culture, and connection to build its presence in the U.S.
Takeaways:
- Cultural Intelligence is Vital: Ensure your company deeply understands cultural nuances, not just acknowledging different cultural segments but understanding and leveraging the finer details within these groups for more effective engagement.
- Tailor Communications to Diverse Audiences: Recognize and adjust your marketing and communications depending on the cultural background and regional differences of your audience to create authentic connections.
- Embrace and Adapt to Audience Shifts: Be ready to evolve with your audience. As customer demographics shift, adapt your brand to stay relevant while appealing to a broader market without losing your core identity.
- Balance Tradition and Innovation: Find the right mix between maintaining your heritage and innovating. Understand what traditional values and aspects are crucial to retain while being open to change and modern adaptation.
- Focus on Quality and Authenticity: Prioritize delivering high-quality products and ensuring authenticity in your branding. This means staying true to original flavors or core values while presenting them in a way that appeals to both existing and new customers.
- Listen and Respond to Customers: Actively listen to your customers' feedback and behaviors. Use these insights to guide product development and marketing strategies to meet real customer needs and preferences.
- Foster a Culture of Innovation and Change: Encourage a mindset within your company that values innovation and is willing to take risks. Be prepared to enter new markets and categories by leveraging your core strengths and adapting to new challenges.
Quote of the Show:
- "While you want to stay true to your heritage, if you do not evolve, you risk becoming a museum piece; therefore, the hard part is knowing what to hold onto and what to adapt."
Links:
- LinkedIn: https://www.linkedin.com/in/carlosmadrazo/
- Website: https://www.grupojumex.mx/
Ways to Tune In:
- Spotify: https://open.spotify.com/show/6zWYQ3jHAH2t7Fp1IGKnex
- Apple Podcasts: https://podcastsconnect.apple.com/my-podcasts/show/cultural-fluency-makers-unlocking-business-growth-through-cultural-intelligence/19aa6ec3-7bd8-47d2-92f3-dd77a6296383/episodes
- Amazon Music: https://music.amazon.com/podcasts/1940eb19-acfb-45c1-bd1e-a4620ca9256e
- Podchaser: https://www.podchaser.com/podcasts/cultural-fluency-makers-unlock-5790367
- Transistor: https://culturalfluencymakers.com/
- YouTube: https://youtu.be/G-UeFDiQGyc
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